From industry trends to creative inspiration, discover insights that inform smarter brand decisions.
As flex printing and digital design become faster and cheaper, traditional artists face increasing challenges. This blog looks at how skilled painters adapt, innovate, and preserve their identity in an industry rapidly moving toward automation...
Read More
Despite the rise of digital banners and flex prints, hand-painted cutouts continue to hold a special place in cinema fan culture. This article explores why these towering artworks still command admiration, emotion, and loyalty from fans across Kerala...
Read More
Long before a massive cutout dominates a street corner or theatre front, it begins as a simple sketch. This blog takes a closer look at the creative journey behind Keralas iconic hand-painted cutouts — from early concepts and material selection to the final installation that captures public attention...
Read More
Based in Neyyattinkara, artist James who goes by the pseudonym Silpi is now highly reckoned for his portrait cutouts. The portrait painter has been regularly approached for making huge painted cutouts, with his last one being for Mohanlal-starrer Pulimurugan. At a time when printed flexes are most commonly seen and preferred, the artist feels his works are special for the same reason...
Read More